The Marketing Confidence Monitor is a leading quarterly benchmark of marketers’ sentiment, comprising a trackable index score as well as in-depth analysis of the issues underlying the numbers.
Created by The Chartered Institute of Marketing and supported by Deloitte and Bloomberg, this important business barometer is already the largest and most representative of its kind – securing responses from over 1,300 UK marketers in wave two (Jan/Feb 2013) and generating a wide range of media coverage including the BBC News, The FT, The Telegraph, The Evening Standard, Marketing Week and B2B Marketing.
The Marketing Confidence Monitor is designed as a rolling quarterly survey, enabling us to explore new issues as they emerge, whilst also maintaining the ability to track trends and data on core topics over time. Our approach:
- All company sizes from independent consultants and SMEs to blue-chip corporates
- International in nature, with participants spanning the UK and North America
- Inclusive of all levels, from early-stage, junior marketers to CMOs and other top executives