Announcing our 2013 Steering Committee
We’ve just closed the Q2 Marketing Confidence Monitor Survey – thanks to all those who’ve taken part, helping increase responses by over 10% since Q1. In the meantime, we’ve got some exciting news to share.
With every research and insight project we undertake, I believe it’s really important to ensure that our work is grounded and that we focus on the practical realities facing marketers. One of the most effective ways of doing this, is to bring industry representatives into the heart of the project – and that’s what we’ve just done with the Marketing Confidence Monitor.
We’ve just confirmed eight senior executives to join our Steering Committee for 2013 – here’s the brief they’ve been given:
• Advise: provide guidance on research design and the key issues facing marketing today and tomorrow
• Challenge: help analyse and debate research data and form robust findings
• Contribute: provide input into the published outputs of the project, through articles and interviews
• Share: help socialise this initiative internally and externally
The group we’ve appointed comprise seven senior marketing executives, and one senior finance director. The industries they collectively represent, as well as their experience and view across a multitude of markets, will help bring diverse perspectives to this project.
The brands depicted here give you the first glimpse as to who these folks are – find out more and read their individual bios in our Steering Committee section. I’m sure we’ll get some great contributions and perspectives from this group, and look forward to sharing the first examples of their inputs in early March.